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Two Key Ways To Attract New Customers To Your Nail Salon

Nail Salon

Ensuring customers are comfortable and content with services is essential to all business owners. This is especially important for nail salons to sustain their business. You may have some loyal clients that frequent your salon, but it’s crucial to always find new ways to attract new clients and retain the old ones. This can be achieved with the help of customized marketing strategies and methods that target your ideal demographic.

 

Increase sales, attract new customers and impress the old ones with the following guide to effectively improve your nail salon.

1. Start With Your Online Profile

Having an appealing online profile is an absolute necessity in this digital age. All of your websites and social media pages must have accurate information. Potential customers will likely be searching for “nail salons in my area” and you want your business to be the first to pop up. Social media apps are equally as important to promote your business. Take advantage of this and dedicate a significant amount of time to your salon’s Instagram, Twitter and Facebook presence. Ensure you’re posting your work frequently on your social media pages, tagging customers, showing off the salon and promoting specials and deals.

2. High-Quality Nail Salon Equipment

When potential customers are browsing for nail salons online, they go beyond trusting the reviews and star ratings. They will look for pictures of the salon to determine whether it’s clean, modern and not in a confined space. The nail salon equipment a salon uses reflects its standards, style and overall business image. It’s essential to always keep equipment and supplies thoroughly cleaned and disinfected. You should also have all the important and modern nail salon supplies and equipment. This includes:

  • Manicure Stations: The main focus of a nail salon, the manicure stations should have built-in units to store nail supplies and have enough room to hold a lamp.
  • Pedicure Chairs: These nail chairs for nail salons can really enhance the nail salon experience by pampering clients while their feet are in the bath and nails are getting done. You should invest in pedicure chairs with various massage functions to further pamper the client.
  • Sanitation Stations: Sanitation stations are mandatory and should be placed in eye level of customers to ease their minds that all supplies are sanitized and disinfected.
  • Nail Drying Lamps: Customers enjoy a moment of being pampered, however, they also desire convenience. Nail drying lamps expedite the drying process and ensure a professional finish. You need to have these lamps for clients that have gel or shellac polishes to dry their nails.

 

Prota Beauty Supplies is the Vancouver nail supply store that carries an extensive inventory of high-quality nail salon supplies. From nail supply disposables, manicure tables, pedicure chairs, reception desks and stools, we carry it all. We are committed to providing salon owners with high-quality and stylish salon equipment and supplies at unbeatable prices. Check out our Canada beauty supply store online at https://protabeauty.com/product-category/nail/!